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Qué (quién) es product placement - definición
Product placement
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![A [[DMC DeLorean]] car was used in ''[[Back to the Future III]]''.](https://commons.wikimedia.org/wiki/Special:FilePath/DeLoreanBack2FutureIIIMontereyAug2011.JPG?width=200 "A [[DMC DeLorean]] car was used in ''[[Back to the Future III]]''.")
![''[[A Bar at the Folies-Bergère]]'' by [[Édouard Manet]] may be an early example of product placement. The distinctive label and shape of two bottles allow them to be identified as [[Bass beer]]](https://commons.wikimedia.org/wiki/Special:FilePath/Edouard Manet 004.jpg?width=200 "''[[A Bar at the Folies-Bergère]]'' by [[Édouard Manet]] may be an early example of product placement. The distinctive label and shape of two bottles allow them to be identified as [[Bass beer]]")
![Alien]]''](https://commons.wikimedia.org/wiki/Special:FilePath/ExpoSYFY - Alien (aspen beer).jpg?width=200 "Alien]]''")
![Self-advertising: A German countess holds a copy of the magazine ''[[Die Woche]]'' in her hands. The photo appeared in 1902 in an issue of the magazine. (detail of the actual photograph)](https://commons.wikimedia.org/wiki/Special:FilePath/Johanna Schaffgotsch liest Die Woche closeUp.jpg?width=200 "Self-advertising: A German countess holds a copy of the magazine ''[[Die Woche]]'' in her hands. The photo appeared in 1902 in an issue of the magazine. (detail of the actual photograph)")
![The 'PP' icon, introduced by [[Ofcom]] to identify programs on television which contain product placement.](https://commons.wikimedia.org/wiki/Special:FilePath/PP - Product Placement UK logo.svg?width=200 "The 'PP' icon, introduced by [[Ofcom]] to identify programs on television which contain product placement.")
MARKETING TECHNIQUE WHERE REFERENCES TO SPECIFIC BRANDS OR PRODUCTS ARE INCORPORATED, INLINE, INTO ANOTHER WORK
Product Placement; Integrated advertising; Product plug; Embedded advertising; Embedded marketing; Product integration; Brand placement; Promotional consideration; In film branding; Self-referential marketing; PP icon; Brand integration
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved.
product placement
MARKETING TECHNIQUE WHERE REFERENCES TO SPECIFIC BRANDS OR PRODUCTS ARE INCORPORATED, INLINE, INTO ANOTHER WORK
Product Placement; Integrated advertising; Product plug; Embedded advertising; Embedded marketing; Product integration; Brand placement; Promotional consideration; In film branding; Self-referential marketing; PP icon; Brand integration
Product placement is a form of advertising in which a company has its product placed where it can be clearly seen during a film or television programme. (BUSINESS)
It was the first movie to feature onscreen product placement for its own merchandise.
N-VAR
product placement
MARKETING TECHNIQUE WHERE REFERENCES TO SPECIFIC BRANDS OR PRODUCTS ARE INCORPORATED, INLINE, INTO ANOTHER WORK
Product Placement; Integrated advertising; Product plug; Embedded advertising; Embedded marketing; Product integration; Brand placement; Promotional consideration; In film branding; Self-referential marketing; PP icon; Brand integration
¦ noun a practice in which companies pay for their products or services to be featured in films and television programmes.
Ejemplos de uso de product placement
1. Two days later, WHIG‘s product placement was on display.
2. Product placement is bartered in competition with ITV.
3. Product placement will not be allowed in news, childrens or current affairs programming, and consumers would be informed at the start of a programme that product placement is in use. www.timesonline.co.uk/media Latest news on the media
4. It said: "Product placement was generally well–received when it enhanced the realism of a programme, is relevant and is not too prominent." Viewers preferred background product placement to other potential means of future funding, according to the survey.
5. Now if we are going to have product placement that will alter the character of programming.